The advertising it is a merciless world where everything companies they are fighting for the attention of consumers. In this constant battle, advertisements are multiplying at a dizzying pace, making it difficult for businesses that want to stand out.

But there is one advertising tool that can make the difference: the LED wall. If you want to use this technology to increase your sales, it is necessary to choose the right model. In this article, we present to you the selection criteria that you should consider when choosing it best LED wall For your Business.

What is an LED wall?

And LED lamp is a large viewing surface formed by one or more assembled LED displayss together to form a and single screen. An LED wall is valuable marketing tool. It allows companies that have it to broadcast advertising messages with a single click.

LED walls consisting of one large screen are the most popular today. This is because it is easier to apply the HDR technology which makes it possible to obtain it 3D on TVs. Surely you have already come across them. It is currently adopted by a large number of companies.

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The advantages of using an LED wall

The use of a LED lamp to a company provides the latter with many advantages. These are mainly:

Improving the visibility of the company

As announced above and explained in the Pekason articles, an LED wall is an advertising tool whose effectiveness is among the best available. With an LED wall outside your building, you can easily attract the attention of over 80% of passers-by. You can so easily increase visibility of your company.

An LED wall doesn’t just attract attention. According to testimonials, this tool has the ability to make a strong impression. Therefore, the messages passed on these screens remain for a long time in the minds of the people who read them.

Tracking innovations through digitization

If paper advertising goes back to the beginning of the marketing concept, LED walls allow them to look to the future. Indeed, LED screens are among the leading in terms of technology. In addition, new models appear regularly, further improving the concept of ad serving.

The use of LED walls shows that you are closely following the evolution of digital innovations. This will make it easier for you to win the hearts of the youth for whom technology means a lot.

Increasing the variety of communication

Using LED screens does not prevent you from using traditional advertising media. In fact, it gives you more possibilities. In fact, you can combine this variety of communication with others, such as flyers or TV channel ads, in order to improve results. LED walls are not replacement solutions, but complementary solutions.

The criteria for choosing an LED wall

The choice of an LED wall is based on several criteria, namely: use, available space, pitch, pixels.

L’usage du mur LED

There are two types of LED walls. These are the outdoor LED wall and the indoor LED wall. As their names suggest, one is used inside buildings while the other is placed outside. This important difference is why to choose an LED wall, it is common to start by determining the use you intend to make. If you plan to install it outdoors, outdoor LED wall models are of course the ones to turn to.

Available place

Whether indoors or outdoors, available space is a determining factor in choosing your LED wall. Indeed, it would be unreasonable to buy a screen larger than the space available to install it. Therefore, the principle is to take inventory and determine the appropriate location for the wall before you start choosing it.

The court

On the back of the LED walls you will find light emitting diodes. These are used to signal the passage of current to the LED wall they are connected to. The distance separating the different diodes is called the pitch. This is a determining factor in your choice. Indeed, it allows you to know the visibility distance of the LED screen as well as its resolution. The principle is: “the lower the height, the sharper the images on the screen.” The step also gives information about the display’s power consumption. The closer the diodes are to each other, the more energy the giant will consume.

The pixels

For LED wall, the minimum number of pixels is 30,000. This is the basic unit that determines the resolution of a digital image. So, the higher it is, the better. Pixels vary depending on the settings assigned to their monitors or graphics cards.

In short, LED walls are great advertising solutions for businesses. To choose the one that will suit your needs, you need to consider the use you intend to make, the space available for its installation, its pitch and pixels.

The future of advertising: the use of OLED walls

Yes, there are OLED walls. Unlike LED displays that use light emitting diodes to produce light, LED displays OLED screens use organic light emitting diodes to produce light. OLED displays are often used for electronic devices such as smartphones and televisions, but they can also be used for display walls. OLED walls offer more vivid colors and deeper blacks than traditional LED displays, which can make them more attractive for high-end display applications. However, OLED walls can be more expensive than LED walls and can have a shorter lifespan.